Beyond the Logo: How to Build a Brand That Actually Connects
When you’re just getting started, branding can feel like the territory of big companies with bigger budgets. But branding isn’t about budgets — it’s about clarity, cohesion, and character. It’s the story your business tells before you even open your mouth. And for small business owners, getting it right early can mean the difference between blending in and building a reputation that sticks. More Than Just a Logo That first impression? It has to come from a place of purpose. Your brand identity includes
DEXSTA Federal Credit Union Joins New Castle County Police for National Night Out 2025
Wilmington, DE — August 7, 2025 — DEXSTA Federal Credit Union was proud to join the New Castle County Division of Police for National Night Out 2025, held Tuesday evening at Glasgow Park. This annual community-building celebration brought together residents, law enforcement, and local organizations with the shared goal of fostering safer, more connected neighborhoods. At the event, DEXSTA welcomed families to its booth, where team members shared updated informational brochures, distributed pencil cases,
NIIMBL bioLOGIC Pitch Competition Showcases Student Innovation and Biopharmaceutical Solutions
DELAWARE —More than 75 high school students from Delaware Technical Community College’s Upward Bound Programs showcased their innovative ideas and research in the field of biopharmaceuticals during the NIIMBL bioLOGIC Pitch Competition, held on Wednesday, July 23, at Delaware Tech’s George Campus in Wilmington. The event marked the culmination of a six-week summer program and a unique collaboration between the National Institute for Innovation in Manufacturing Biopharmaceuticals (NIIMBL) and Delaware
Newark Food and Brew Festival Turns 21 on July 26
Newark DE- Out & About Magazine and The Newark Partnership (TNP) are proud to partner on what has become a summer tradition: the Downtown Newark Food and Brew Festival. The 21st annual festivalwill take place on Saturday, July 26, from noon-7p.m., at 10 venues scattered around Newark’s central business district. “The Newark Partnership is always happy to sponsor Food & Brew,” says Ali DeAngelis, Interim Executive Director at TNP. “This year we even get the privilege to celebrate its 21st year. As someone
DELMARVA BLOOD SUPPLY HITS DANGEROUS LOW, LIFESAVING DONATIONS URGENTLY NEEDED
All blood types needed as blood supply drops below 2-day inventory; O-negative and O-positive critically low DELAWARE – Blood Bank of Delmarva (BBD) has declared a blood emergency in Delmarva as the region’s blood supply drops below a 2-day inventory, far below the 7-day supply needed to meet hospital and patient needs. While all blood types are urgently needed, the shortage is especially severe for types O-negative and O-positive, which are vital for emergency situations and trauma care. “We urgently
BLS Shareholder Karly Laughlin, CPA, AEP Recognized on Forbes’ Best-In-State CPAs List
Wilmington, DE – July 22, 2025 – Belfint, Lyons & Shuman, P.A. (BLS), a Top 300 certified public accounting and consulting firm headquartered in Delaware, celebrates Karly Laughlin, CPA, AEP®, for being named to Forbes’ inaugural list of America’s Best-In-State CPAs. This exclusive list, curated by Forbes editorial staff, identifies top CPAs actively practicing in public accounting based on a combination of peer nominations and endorsements from professional associations. Honorees were evaluated on
Goldey-Beacom College Recognizes Dr. Erin Lee Kelly for Excellence in the Classroom
Wilmington, DE – Goldey-Beacom College (GBC) is pleased to announce Dr. Erin Lee Kelly as the recipient of the 2025 Excellence in Teaching Award. Dr. Joel Worden, provost and vice president for academic affairs, presented the award during GBC’s graduation ceremony. “Goldey-Beacom College is a student-centered institution, and we prize excellence in the classroom,” said Dr. Worden. “A challenging, supportive and innovative classroom experience is what shapes student knowledge and skills and prepares them
DEMEC Crew Brings Power to the People
July 17, 2025 – NEWARK, DE - The Delaware Municipal Electric Corporation (DEMEC) sent four-line workers (two from the City of Newark and two from the City of Dover) to the Navajo Nation to power homes that have never had electricity. Representatives Mara Gorman and Cyndie Romer presented tributes to the Newark line workers at a recent City Council meeting to recognize the significance of their participation. “It’s difficult to imagine living in the 21st century without electricity,” shared Representative
Goldey-Beacom College Welcomes William P. Brady ‘91 to the Board of Trustees
Wilmington, DE – The Board of Trustees of Goldey-Beacom College (GBC) is pleased to announce the appointment of William P. Brady, Esquire as its most recent trustee appointment. Brady, whose term begins July 1, 2025, is the founder of The Brady Law Firm, P.A. in Wilmington, Delaware. Representing clients in Delaware since February 2015, Brady has 30 years’ experience as an attorney with areas of practice including landlord/tenant law, representation of homeowners’ and condominium associations, real
MEET BENECARE'S 2024-25 SCHOLARSHIP RECIPIENT
MEET BENECARE'S 2024-25 SCHOLARSHIP RECIPIENTThis year's scholarship recipient comes from a family of four pharmacists. Antoinette was the "odd one out" when she chose dental school. Learn how Antoinette's experimentation led to pursuing a career in dentistry.GET TO KNOW ANTOINETTE, THIS YEAR'S SCHOLARSHIP RECIPIENT
Graphic Design Hacks for the Overwhelmed Entrepreneur
Running a small business means wearing too many hats—sometimes all at once. Between managing clients, chasing invoices, and keeping up with marketing, design tasks tend to slide to the bottom of the list. But aesthetics matter more than most entrepreneurs give credit for, especially when it comes to first impressions. The good news is that good design no longer requires a design degree, hours of training, or expensive software. Master Visual Content Without the Learning Curve You don’t need a background
When the Tide Rises: How Small Businesses Can Stay Afloat in a Surge of Growth
The dream of sudden success can feel like a runaway train. One day the order count doubles, a post goes viral, or a new deal unlocks a firehose of demand. The buzz is thrilling—but it can also be disorienting. For small business owners, rapid growth isn’t just a pat on the back; it’s a full-body jolt that can either fuel the next chapter or fracture what’s already been built. Managing a swift surge takes more than grit—it requires deliberate strategy, clear-headed decision-making, and the discipline to
Stamped and Sealed: Why Direct Mail Still Delivers in a Digital World
In the era of algorithmic saturation, direct mail remains a tactile holdout—an analog strategy that refuses to fade into obscurity. Businesses, constantly buffeted by fleeting trends and tech revolutions, often overlook this steadfast medium. But that envelope in the mailbox still holds surprising power. Where inboxes drown in promotional clutter and digital fatigue sets in, a piece of physical mail breaks through with its weight, texture, and presence. Cutting Through the Clutter, Literally Email may
Pixels With Purpose: Why Visual Content is the Secret Weapon for Small Business Engagement
In the dizzying scroll of today’s digital landscape, words alone rarely stop the thumb. It’s visual content—images, videos, reels, carousels, even well-placed GIFs—that pulls people in, often before a single sentence is read. For small businesses navigating this crowded online space, visual storytelling isn’t just a nice-to-have—it’s the magnetic hook that decides whether a viewer lingers or keeps moving. Engagement across platforms now hinges not only on what’s being said, but how it’s being
How to Turn Ordinary Client Presentations into Memorable Experiences
Crafting presentations that captivate and persuade is an art that can significantly influence your professional success. The ability to convey your message with clarity and impact is crucial, whether you’re addressing a single client or a large audience. By focusing on strategic elements such as design, storytelling, and audience engagement, you can elevate your presentations from ordinary to extraordinary. These techniques not only enhance the visual appeal of your slides but also ensure that your
The CTA, BOI and FinCEN: What Does this Mean for New Castle County, DE Businesses?
The Corporate Transparency Act may require many U.S. companies to disclose beneficial ownership information to FinCEN, aiming to combat financial crimes. While a Texas federal district court’s preliminary injunction puts this requirement on hold, many experts expect that to be overturned. In that event, failure to file could lead to fines of $500 per day, up to a maximum of $10,000, and possible criminal penalties. Read more for details on how this may impact your business in the future. 1. Determine
Behind the Digital Curtain: How Women Entrepreneurs Build Success with Adobe Acrobat
This October, in honor of Women's Small Business Month, it's essential to acknowledge the cutting-edge tools that enable women entrepreneurs to optimize their workflows and fuel growth. Adobe Acrobat provides a robust set of features aimed at boosting efficiency, simplifying document management, enhancing team collaboration, and streamlining crucial business processes. For women entrepreneurs eager to save time and concentrate on expanding their businesses, these solutions can be transformative in the
HOW AN INSURER’S PAYMENT MODEL MAY AFFECT CARE COST & DELIVERY
HOW YOUR INSURER'S PROVIDER PAYMENT MODEL MAY AFFECT THE COST AND DELIVERY OF CARE You may not think about this… But how your provider is paid can have a direct effect on the cost and delivery of the care. We’ve examined the most common forms of provider payment models and detailed some of the pros & cons of each. What type of payment methodology does your insurer use? Does it align with your wellness goals? Learn the Pros/Cons of the Most Common Provider Payment Models
Remote Work Security: Key Strategies for IT Managers to Mitigate Insider Risks
In the evolving landscape of remote work, insider risks pose a significant challenge to IT managers striving to maintain secure and efficient operations. As employees work from various locations, the potential for data breaches, unauthorized access, and security lapses increases. To address these concerns, IT managers must implement comprehensive strategies that prioritize cybersecurity, foster a culture of awareness, and leverage advanced technologies. This article explores actionable measures to
