Business Growth Workshop: Creating a Sales and Marketing Strategy
Date and Time
Wednesday Apr 23, 2025
9:00 AM - 11:00 AM EDT
Location
Virtual & In-Person
New Castle County Chamber of Commerce
Emerging Enterprise Center
920 Justison Street,
Wilmington, DE 19801
Fees/Admission
$0 for Members
$25 for Non-Members
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Description
In this two-hour interactive workshop, you will learn the elements of developing a sustainable marketing and sales strategy.
9:00 a.m. Creating a Marketing Strategy
In this session, marketing experts from AB&C will guide you through the essential elements of developing a marketing strategy. You will walk away with a clear understanding:
- Target audiences
- Tactics (PESO)
- Implementation
- KPIs
- Environmental changes and the need for flexibility
In this workshop you will learn how to develop a successful sales strategy to help grow your business
- What a sales strategy is
- What is selling, and different types of sales
- Customer retention
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